Leadership Strategies

For many museums there's an unrealistic dream of self-sufficiency through earned revenue. The goal is often to sell enough tickets, merchandise, or services to fund 100% of operations. This concept is often promoted by well-meaning board members with business background, and a limited understanding of non-profit business models and the power of philanthropy. While earned revenue self-sufficiency ambition is laudable, the data suggests it is rarely realistic. Even establishe

Museum directors are expected to lead with clarity, confidence, and calm, and often while navigating fragile finances, complex governance, staff burnout, and rising public expectations. It's no surprise that one of the most persistent and least discussed challenges of museum leadership is isolation. Museum executive directors often have no internal peers. They manage up to boards, support staff teams, engage donors and funders, and serve as public representatives of their ins

In the ever-evolving landscape of museums, leaders face unique challenges that require not only a deep understanding of the content of their museum, but also strong leadership and managerial skills. As museums strive to engage audiences, secure funding, and adapt to technological advancements, the role of effective leadership becomes paramount. This is where executive coaching comes into play, offering museum leaders the tools and strategies they need to navigate their comple