Revenue Strategies

In his classic book Good to Great , Jim Collins describes the "Flywheel Effect." He asks readers to imagine a massive metal disc mounted on an axle. To get it moving, you push with all your might. At first, it barely inches forward. You keep pushing, and after an hour of effort, you get one full rotation. You keep pushing. Eventually, the wheel’s own weight works for you. Momentum takes over, and the wheel spins almost on its own. For museum leaders, this metaphor is critical